“The HAWK Bags brand has a diverse clientele, some of who are not aware that it’s a local company. This only proves that our products have a world-class image that can be labeled as an imported brand.”
His classmates in La Salle Green Hills would probably not expect Francis Roxas Moran Jr. to be the advertising hotshot that he is today.
It was a cloudy Tuesday morning and we scheduled a meeting with Ramon de Leon of PAC Atlantic Group. He recently renovated his tall building in Makati and he invited us to his office at the top floor. Everything from the color of his logo, to the colors of his office, screamed La Salle green.